Bobby Grossman, a punk new wave photographer, got his first job by Andy Warhol. Warhol always complimented Grossman and gave him advice: Work large, Bigger was better.
Thinking big and outside the box, Grossman superimposed as unlikely a mainstream hero as can be imagined on Kellogg’s Corn Flake boxes in the early 1970s: Lou Reed in black leather & black nail polish. He proceeded with a series of unauthorized endorsement shots. Celebrities, but not the sort of celebrities that Kellogg’s generally celebrated. Andy Warhol (of course) but aside from him, mostly musicians.
“I photographed a number of friends eating Kellogg’s Corn Flakes. The idea originated at RISD [Rhode Island School of Design] when I took a Mick Rock photo of Lou Reed and put it on a box of German Kellogg’s Corn Flakes… You can find a photo of Andy holding the box in Victor Bockris’ Lou Reed biography.”
Photo by Bobby Grossman